In today’s bustling online food market, where competition is fierce among platforms like Google Maps, Yelp, and a myriad of food delivery apps, standing out is essential. But how can a company rise above the rest and attract more users? The answer lies in one simple yet powerful strategy: captivating food photography.
According to a Google survey commissioned by Snappr, viewing food photos online is deemed 1.44 times more important than reading menu descriptions and 1.38 times more crucial than reading reviews. This underscores the significance of high-quality food imagery in enticing customers.
Indeed, online users prefer browsing restaurant menus through photos, making it imperative for delivery apps to showcase an abundance of enticing visuals. By focusing on presenting superior food menus with a plethora of high-quality photos, companies can distinguish themselves and gain a competitive edge.
Research indicates a direct correlation between the number of food photos and online orders. Limetray’s study reveals a remarkable 25% increase in menu conversion rates when accompanied by images. Furthermore, Grubhub advocates for the inclusion of photos in online menus, citing a potential boost in orders by up to 30%.
Restaurants with the most online orders are those with captivating photos, as evidenced by Deliveroo’s findings. Hence, investing in professional food photography is crucial for delivery apps to maintain competitiveness.